James Boyd

Business Intelligence
+ Analytics Excellence

EXPERIENCE: 21+ years across 23 clients
HOMETOWN: Portland, OR USA
EMAIL: james@smilechurch.com



Ever since I was a little boy, I've been obsessed with asking the tough questions to really dig into the heart of a matter. Never content to simply be told, I would take it upon myself to personally investigate the obvious and hidden truths in the world around me.

Data, information, knowledge, and wisdom are outgrowths of one another. Data can lead to information. Information may be harvested to become knowledge. Knowledge may be distilled into wisdom, enabling individuals and organizations to "see things as they really are". Clarity of reality is the first step toward transformation into how we would like things to be.

My mission is to add value to your organization's existing data in order to empower you to see things clearly, and to make decisions based in reality, not in the realm of magical thinking that is often the case when using inaccurate, untimely, or out-of-date information. Using next-generation analytics and business intelligence tools will help you realize your vision of a connected and dynamic information framework.

"We don't receive wisdom; we must discover it for ourselves after a journey that no one can take for us or spare us."

In the next few weeks, you will find resources here to help inform you about best practices in business intelligence solutions for your organization, as well as tantalizing success stories from companies who discovered for themselves the competitive edge and empowerment from skillfully chosen and deployed solutions.

Stay tuned!

— Marcel Proust